Extended Practice

Issuu document of logo development:



I think that the final logo works really well as it incorporates the idea of being in the wild by the use of floral decoration. The script typeface used encompasses the idea of being 'wild and free' and helps to make a clear icon. The colours could be seen as quite girly, but could possibly change colours to adapt to different areas of the festival.

I met up with James and unfortunately he doesn't have the time to work on this brief anymore, so I decided to carry on with it on my own and see how it goes! I don't think I'll be able to produce as much work in such little time, but I think that even if I just produced the promotional material and some mockups for festival ephemera rather than spending my time printing, then I think that I could still produce something worth while that could be improved upon in the future.