Extended Practice

I really didn’t enjoy working on this brief at all, which is why I didn’t actually manage to complete it. I have decided to not include it within the design boards for this exact same reason, but the work that I did do for the brief can be found on my blog.

I decided to keep the work I did produce up on my blog, because I learnt from working on the DSM brief that I don’t think I could ever work for commercial branding. I have come to learn that I like to design things for small one-off businesses or individuals, rather than large corporations like train companies. I also think that showing the kind of work that I don’t enjoy within my blogging helps to reinforce the type of designing that I love and the kind of designer that I would like to be when I graduate.

Although I was really happy with the concept that I came up with and the logo produced, I found the brief tedious and hard to work on properly. I felt that discontinuing the brief was the best idea, as I didn’t want to spend hours working on something that I really couldn’t stand when I had more exciting and worthwhile briefs to be working on instead for my portfolio!

I think that the logo looks better on the green steam trains, as the green and golden colours complement one another.

I am really pleased with the final logo outcome, as I think it really suits the brand and reflects the style that I was going for. Although I really liked the use of the train vector in the logo, I didn't really think that a train needed to be in a train's logo, as it would be plastered on the trains themselves, so you wouldn't need the image of the train there. I think that the ornate logotype works really well on it's own and will look really nice in gold.

From there I chose to work with luxury train travel, and thought about everything you'd need to consider if you were going to create a whole new brand of luxury train lines..


Then I thought that I'd need to have a look at some research to show my aesthetic choices in the progress crit in the form of a mood board..



DEFINE:What should it stand for?
Affordable but luxurious travel - making people appreciate travelling by train and the idea of being able to go pretty much wherever you want to, whilst feeling just as relaxed and comfortable as when you stay in a hotel.

Why should it exist?
To encourage more people to travel by train when they choose where to go on holiday, rather than booking a classic tourist destination in an overpriced hotel and not experience real culture.

Why should people care?
Because they want something different and luxurious at the same time. Being able to travel all around several countries at ease will become appealing, as it's much cheaper and far more interesting than going from hotel to hotel by plane.

What makes it different?
You have the opportunity to choose where you go at more affordable prices (around Europe). You also don't have to worry about being uncomfortable or having a long 10 hour journey in one seat. You can choose how you spend the time on the train more freely, and can even spend the entire long haul train rides in the shower if you prefer!

CREATE:What does it look like?
Vintage feel, luxurious, something that would attract your eye as it looks different to other train lines.

What does it sound like?

What does it do?
Offers the tourist a luxurious travelling experience, whilst being able to see the countries to their fullest without spending hundreds of pounds flying everywhere. Tourists will get to get stuck in, choose where they get on and off the trains, and have a really comfortable and enjoyable experience throughout their travels.

Tone of voice?
Friendly, informative, luxurious, exciting

NAME:
Something to do with trains, luxury, travel….
- Locomotive
- Loco
- Euromotive
- Luxomotive
- Eurolux
- Opulence
- Exorbitance
- The Opulence Express
- The Opulent Express
- The Eurolux Express
- Deluxe Express
- The Grand Express
- The Voyager

www.designsomethingmore.com

Based in Munro House.

Why brands need your help:
- How can we make them better??

What is a brand?
A logo? An identity??

A brand is standing for something, not always about the products, and often big ideologies.
For example: IKEA democratises design so that everyone can afford something that's well designed.

Brands which are wonderful experiences make our lives better!
- The smaller touches are what make them worth while.

Rory Sutherland - TED Talks.
- Any brand can be the cheapest. It's about having something new and different to make customers loyal to you.

Design is an opportunity to make a difference!

BRIEF - The Ministry of Wonderful
To rethink the brands of today to make them better.
How can the brand change the current customer relationship?
Create a brand from scratch - something new.

How to create your brand: define, create, build.

DEFINE:
What should it stand for?
Why should it exist?
Why should people care?
What makes it different?

- Big idea
- Name
- What you stand for

CREATE:
What does it look like?
What does it sound like?
What does it do?
Tone of voice?

BUILD:
Make stuff that's relevant to the brand and think beyond business cards.
Make sure you keep the brand realistic!

Interim Crit: 24/11/14