www.designsomethingmore.com
Based in Munro House.
Why brands need your help:
- How can we make them better??
What is a brand?
A logo? An identity??
A brand is standing for something, not always about the products, and often big ideologies.
For example: IKEA democratises design so that everyone can afford something that's well designed.
Brands which are wonderful experiences make our lives better!
- The smaller touches are what make them worth while.
Rory Sutherland - TED Talks.
- Any brand can be the cheapest. It's about having something new and different to make customers loyal to you.
Design is an opportunity to make a difference!
BRIEF - The Ministry of Wonderful
To rethink the brands of today to make them better.
How can the brand change the current customer relationship?
Create a brand from scratch - something new.
How to create your brand: define, create, build.
DEFINE:
What should it stand for?
Why should it exist?
Why should people care?
What makes it different?
- Big idea
- Name
- What you stand for
CREATE:
What does it look like?
What does it sound like?
What does it do?
Tone of voice?
BUILD:
Make stuff that's relevant to the brand and think beyond business cards.
Make sure you keep the brand realistic!
Interim Crit: 24/11/14
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