Extended Practice

From there I chose to work with luxury train travel, and thought about everything you'd need to consider if you were going to create a whole new brand of luxury train lines..


Then I thought that I'd need to have a look at some research to show my aesthetic choices in the progress crit in the form of a mood board..



DEFINE:What should it stand for?
Affordable but luxurious travel - making people appreciate travelling by train and the idea of being able to go pretty much wherever you want to, whilst feeling just as relaxed and comfortable as when you stay in a hotel.

Why should it exist?
To encourage more people to travel by train when they choose where to go on holiday, rather than booking a classic tourist destination in an overpriced hotel and not experience real culture.

Why should people care?
Because they want something different and luxurious at the same time. Being able to travel all around several countries at ease will become appealing, as it's much cheaper and far more interesting than going from hotel to hotel by plane.

What makes it different?
You have the opportunity to choose where you go at more affordable prices (around Europe). You also don't have to worry about being uncomfortable or having a long 10 hour journey in one seat. You can choose how you spend the time on the train more freely, and can even spend the entire long haul train rides in the shower if you prefer!

CREATE:What does it look like?
Vintage feel, luxurious, something that would attract your eye as it looks different to other train lines.

What does it sound like?

What does it do?
Offers the tourist a luxurious travelling experience, whilst being able to see the countries to their fullest without spending hundreds of pounds flying everywhere. Tourists will get to get stuck in, choose where they get on and off the trains, and have a really comfortable and enjoyable experience throughout their travels.

Tone of voice?
Friendly, informative, luxurious, exciting

NAME:
Something to do with trains, luxury, travel….
- Locomotive
- Loco
- Euromotive
- Luxomotive
- Eurolux
- Opulence
- Exorbitance
- The Opulence Express
- The Opulent Express
- The Eurolux Express
- Deluxe Express
- The Grand Express
- The Voyager