Extended Practice

After a quick chat over the phone, Jessie had a few new ideas for her brand that she wanted me to play around with. She had thought about her target market for wedding photography, and realised that she wants to work with a secondary logo based around her love for outdoor weddings. She was interested in working with a compass shape, or ways of incorporating nature into the secondary logo, so I had a little go on Illustrator before meeting up with her a day later...

When I met up with Jessie, we spoke about where to take her brand now and I received the following feedback:
- Try writing the words around the camera in the logo in a circle
- Image watermark (compass icon, byt icon - show more examples of these)
- Have a look for a b that works better (easier to read) for the logotype
- Maybe try a different typeface? Think about legibility
- Have a look at www.jamesandlianne.com/wedding-photography-contract-form/ for booking form inspiration and details
- Banner watermark (include contact details, location, logo etc)
- Think about pinterest, twitter, instagram, facebook and their icons
- Business cards (play on maps, scales, meter readings, compass design, details on the back "find me at...")



I've decided to work with the following logo..

And banner logo..


Jessie was a bit unsure about the typography, so I showed her how the logo could work as watermarks..


And how the banner logos could work on images as well..



I think the banner logo works really well in context, as it adds another element to the photos and helps bring in the branding ideas. I also really like the shape of the logo, as the curved element makes it softer against the images.

After Jessie saw how the logo works as a watermark, she was a lot happier with where things were going and said that she really likes the logo in white!

Jessie also sent me the following manifesto:
Bright Young Things is a wedding photography company of Jessie Leong, a yorkshire-based photographer who specialises in the outdoors. Whether its up a peak of a mountain or walking through the depths of a forest, Jessie hopes to bring her love of working in all conditions and beautiful views to her photographs, and wants to work with couples who love it too.

I created some banner images that she could use on her website or to send out in her pack to prospective clients.