Since the last crit and meeting we had, I tried to create some new logo ideas using 3D shapes, impossible shapes and isometric grids...
I tried to create a 3D shape out of the C and N from Capital North. I thought it was quite an interesting image, but didn't really suit the brand that well.
I then thought of how that shape could work as a pattern..
I also thought of how you could create an impossible N structure, so I tried to create one that was 3D. I quite liked this shape
I thought about how this could be used as a pattern in the shapes of the cities..
And then made a clipping mask from this..
but I didn't really like how that was working out.
I then thought about how the 4 cities could join together to create a new shape for the new capital..
I quite liked this shape, as it was a combination of all 4 cities.
I tried using some typography to make more of a logo, and played around with the shape of the new city shape. I also tried making the shape out of triangles to make it seem more 3D and interesting. But everyone felt as though it looked like we were creating an entire new country, and didn't really work that well.
Back to the impossible shapes...
These weren't really working as well as I thought, so I reconsidered the shape of the N and tried to use the isometric grid a bit more..
I really liked these logos. I thought the colours used made it quite contemporary and I liked how the N was confusing, just like an impossible shape.
I then played around with some pastel colours..
And how the shape would work just with outlines..
And then in boxes, using quite strokes. I really liked how this logo looked, but when we met up as a group Will and Joe had much stronger ideas, so I decided to leave the logo development to them.
After we met to discuss the logos, we all decided that using isometric grids will help to limit all of our ideas down and set a basis grid to work from.
I saw some cool isometric cityscapes online in the past, so tried to create something similar for us to use in our posters...
I created this on Illustrator, and it took FOREVER. I hadn't really used isometric grids before, and Illustrator really seems to struggle to snap to this kind of grid, so there was a lot of fiddly work and it really strained my eyes! I was really pleased with where it was going, but unfortunately it really wasn't suitable for the brand, as it didn't feel professional enough, and seemed quite playful!
After we all met up to discuss our ideas, we decided on what everyone was going to do from here onwards. We also decided on the following logo, which Joe produced:
Both Amy and I were placed in charge of further developing the posters, by combining elements of mine, Amy's and Joe's poster ideas..
Joe's ideas:
- Using cubes and cuboids on the isometric grid
My idea:
- 3D illustrative city elements
Amy's idea:
- Coloured gradients
- Using images within the shapes
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