Extended Practice

My group:
Joe Leadbeater
Will Jeffrey
Roxxie Blackham
J'nae Saunders
Amy Hill

We met for about half an hour one afternoon to discuss where we were going to take the brief.. Everyone was a bit confused about where to go with it, we tried brainstorming ideas, and decided to work with 'connection' as the theme. None of us were really that happy with this choice, but we felt like we needed something for the progress crit, and something was better than nothing.

A few of us then set out to sketch a few logo variations to reflect on this theme. I found that my sketches were going nowhere, so tried coming up with a few things on Illustrator..

My first few attempts came from the idea of Konekt toys, I didn't like how these looked at all..



I then considered different colours and opacities, and how I could overlay the letters, but this still wasn't working for me..


Played around with some actual typefaces, but it all looked horrific..



Thought about literally working with a logotype, but it felt like a magazine logo..



Not really sure where these ideas were coming from, and they still didn't look right!


I quite liked this, but it wasn't really that suitable and you couldn't really tell that the lighter blue was in the shape of a C.



I felt as though all my logo ideas were terrible, and I didn't really feel like I could get anywhere with this 'connect' theme. I also felt as though this brief was quite out of my comfort zone, and haven't really enjoyed working on it so far, as I'm not used to working with corporate design styles..

Anyway, we presented our current ideas about connection and building the North to the DBA group and were told to reconsider our idea, as it didn't really have much strength behind the concept...

What are we promising?
What is the concept?
How can you take connection further?

We sat down in our group and reconsidered our concept by brainstorming a variety of ideas and words to do with Capital North..






We struggled with coming up with a solid concept, and felt like we were just going around in circles!
We then spoke with a member of DBA who went through our ideas with us and helped us to narrow it down to an overall theme for for the branding.


(Excuse the blurry images, for some reason they downloaded blurry)

Our theme: more.
The North has more of everything... more opportunities, more space, more culture, more history, etc.
The North also encompasses the opportunity for change and expanding your horizons.

We also received a few tips for our presentation!

Now to come up with some better logo ideas!...