Extended Practice

I decided to research a little bit into the festival itself and the existing branding. Annoyingly, since we wrote the brief in September, the festival has undergone some new branding, so it isn't as terrible as it once was, and they might not be as interested in working with our designs when we finish as they would have previously been!!

But saying that, the current branding still isn't quite perfect, and the logo is pretty bad..

I don't really get why the logo looks like this.. The previous logo was quite similar - not entirely sure what they're going or by making it look broken and slightly glitchy, I think that it could definitely be improved!!

And as for their new and improved website..


It does look a whole lot better than the website that they had before, but it still doesn't feel finished. Also, it hasn't been made to be responsive, so the flowers and insects that you see down the sides disappear on smaller screens! When I viewed this web page on my 13" macbook, I didn't even see those flowers there!! I also don't really like how the flowers have been made to look cut out and stuck onto the background - I can see how they're trying to make it look as though you're peering through the wilderness, but they still haven't quite managed to make it work to it's full potential.

I do like how they've incorporated the busy nature into their line up poster though. I think that this works really well and reflects on the brand as a whole.

The Wilderness Festival is very family friendly, but with a huge hippy vibe.

Some photos from the previous years:





















From the photos, you can see how the festival literally caters for anyone and everyone. There are a wide variety of activities to take part in, loads of great food stalls, workshops and live music and acts. The location of the festival works particularly well, as its situated right next to a lake, so they can incorporate water activities, skinny dipping, etc. All of the photos on the website are really vibrant and exciting to look at, they lure you in and make you want to go to the festival.